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  • DIE WIT A 40 - Dkay x JTecumseh

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THE MUSIC ______



ABOUT ______

Dkay is a new breed of Canadian emcee the likes of which have never been heard before. Trust that. Whether it be trading bars with underground hip hop’s fiercest emcees; soulfully signing R&B like the West Coast Drake; or crushing dance floors on massive EDM/trap singles alongside the genres biggest stars; DKay’s versatility and talent puts him in a league of his own at just 21 years old. Dkay’s first step towards chart domination was the release of his free mixtape, Give Her That Dkay, which dropped independently online in October 2014 via his own new imprint, Leftside Music Group. Not satisfied with just rapping, Dkay also executive produced the album. Dkay states, “The difference between myself and other Canadian hip hop artists is I’m not trying to be the most technical lyricist or Dr. Dre level producer. I take raw emotions and channel them into sound. I prefer to make a song people can identify with in their own lives and vibe with on a relatable level. I’m writing music that steps out of the limits of hip hop and into pop culture. I was inspired by a wide range of artists including Drake, Datsik, Birdman, Weeknd, DJ Carnage, PartyNextDoor, Rich Homie Quan and Tory Lanez; artists who aren’t afraid to bend their own genres and are leaders in the advancement of hip hop culture each in their own way.” The Give Her That Dkay mixtape is described by Dkay as, “Atlanta and Houston influenced hip hop with a Vancouver twist. I was in that headspace then so it reflects in my music. Now I’ve moved beyond that state of mind and my sound evolves everyday.” Dkay’s music thus far appeals to both the OG’s in the streets and the trap music ratchet loving hipsters in the club. Ratchet referencing the Southern U.S., gold grill wearing, stripper anthem style that gets females twerking and thugs leaning. Give Her That Dkay was reflection of Dkay’s reality, stories of heartbreak and triumph, good times wilding out in the club and also honest self-reflection of the lonely struggle chasing success. It’s mood music that seeks to strike a chord in some way with every listener.

Born and raised in Alberta, Dkay is a Vancouver transplant after receiving an university athletic scholarship in track and field. A born competitor Dkay carries himself well beyond his 21 years of age. His successful athletic background provided him the work ethic and discipline with which he approaches his music. He began his music career recording mixtapes he self-released with friends at his high school in Calgary. He quickly rose to the top of the Calgary hip hop scene and began to catch the ears of many of his adoring female fans through his mature relationship focused raps with lyrics far beyond his young age. Moving to Vancouver to pursue his education and athletics he brought the sound he’d been developing with him and quickly began collaborating with some of Vancouver’s most popular hip hop talents. After a string of self-promoted releases and features which found an audience in Vancouver, Dkay caught the attention of veteran manager Van City Seth (Snak The Ripper, Merkules, Caspian, Evil Ebenezer, DY) and together launched Leftside Music Group and the “Leftside Movement;” Leftside slang for Western Canada. Seth states, “The Leftside is about giving people in Western Canada something of their own to love and champion. Already Western Canadian music fans and visiting artists are throwing up letter L hand signals when in Vancouver at shows because they know they’re a part of something special and long overdue for our city in terms of recognition in the urban music world. We were just waiting for an extraordinary talent to carry the flag; that’s Dkay.”

Key to the success of Dkay’s music is finding the balance between radio friendly songs appealing to his female fans and also retaining a ruggedness appropriate for male listeners. For his debut Dkay kept features to a minimum and picked unexpected collaborators. Give Her That Dkay’s first singles “Friend Zone” and “Die Wit A 40” feature Rangon, Myanmar based Jay Tecumseh. Friend Zone’s theme playfully pokes fun at men being placed in the dreaded “friend zone” by the women they desire. His second single Die Wit A 40 was released for the streets, a bass driven ode to a favourite West Coast past time, sippin’ 40‘s of Olde English. The third single “Grizz,” takes another sonic turn and is an energized track featuring respected underground lyricist Snak The Ripper trading raps with Dkay. All three songs have since become regional staples on-repeat in West Coast DJ’s playlists. His first three singles each showcase Dkay’s ability to thrive within any hip hop camp; pop, street and lyrical. Since Give Her That Dkay’s release Dkay’s kept a low-profile locked in studio readying multiple projects and features in various genres pushing himself towards mastering each. He’s also performed selected support slot concert dates serving as Vancouver’s ambassador to hip hop’s biggest stars when in Van City; including YG, Travi$ Scott, Rich Homie Quan, Wack Flocka, Tory Lanez, Ace Hood, Riff Raff, MGK, Lil B and G-Eazy to name a few. Developing his new sound also took him to The Hit Factory in Miami, Florida where he’s been working with rap music’s elite producers and artists to further develop his sound. Not to mention signing numerous endorsement deals and negotiating his major label deal. Dkay’s first sure-to-be smash hit EDM collaboration drops early Summer 2015 and he will be riding his wave of success from there. But Dkay would be the last to boast about it, he rather be about it. Visit GiveHerThatDkay.com for the latest info, music and tour dates.


Information & Inquiriers

E: dkayvancity@gmail.com
Press Kit Dkay 2014 Press Kit